Susan J Wilson
Susan Wilson is a well-known public relations expert and marketing strategist working throughout New Mexico and the Southwest for nearly 20 years. Providing services to a wide-range of industries throughout her career, she is an expert in many areas of strategic communication.
As a big picture strategist, Wilson assists organizations in achieving growth goals, protecting corporate reputation, building brand equity, and improving return on investment of marketing/public relations dollars.
Numerous industries have benefitted from Wilson’s experience and counsel including healthcare, insurance, oil and gas, agriculture, tourism, construction, electric energy generation, non-profits, banking, and real estate development.
As Vice President of Business Development for more than five years at New Mexico Mutual, Wilson successfully led the company’s marketing efforts to increase revenue and grow market share by improving brand identity and developing customized metrics. Prior to New Mexico Mutual, Wilson headed public relations, marketing and governmental affairs for Lovelace Health System which was comprised of four hospitals, an insurance company, a physician group, medical laboratory company and retail pharmacies. She also worked as Vice President at Cordova Public Relations and as Director at The Garrity Group.
Wilson has worked with some of the largest corporations doing business in New Mexico providing public relations counsel and/or marketing services to Lovelace Health System, Mesa del Sol, Shell Pipeline, Intel, Duke Energy, Presbyterian Healthcare Services, Christus St. Vincent’s Regional Medical Center, New Mexico Mutual, Kinder Morgan, Navajo Agricultural Products Industry (NAPI), Enterprise Products Pipeline, ACCION, and many other organizations across New Mexico.
Wilson is a well-known contributor to the community and understands the business and political landscape in New Mexico. She has served on the Board of Directors for the Association of Commerce and Industry, Central New Mexico Community College Foundation, New Mexico Chapter of the Public Relations Society of America, University of New Mexico Lobo Club and Playworks New Mexico. She has also sat on committees benefitting the American Heart Association, Ethics in Business Awards, UNM Alumni and United Way of Central New Mexico.